Retail sales in 2025 of 60,119 cars, a growth of 34% compared to 2024
Strategy update to be hosted on 18 February
Luxembourg: Polestar recently reached an important milestone with the delivery of its 1,000th vehicle
GOTHENBURG, SWEDEN – 9 January 2026. Polestar (Nasdaq: PSNY) retail sales amounted to an estimated 15,608 cars in Q4 2025, up 27% versus Q4 2024. For the full year, retail sales totalled approximately 60,119 cars, a growth of 34% compared to 2024.
Michael Lohscheller, Polestar CEO, says:
“For retail sales volumes, 2025 has been the best year ever for Polestar, despite continued external headwinds and challenging market conditions. We are gaining market share and outselling many established car brands across key European markets, a testament to the expansion of our sales network, which has grown by over 50% this year, our attractive model line-up and the team’s hard work.”
Breakdown of retail sales volumes:
| Q4 2025 | Q4 2024 | Change (%) |
|---|---|---|---|
Retail sales volumes | 15,608 | 12,256 | 27% |
| FY 2025 | FY 2024 | Change (%) |
|---|---|---|---|
Retail sales volumes | 60,119 | 44,851 | 34% |
Polestar management plans to host a strategy update covering key product updates and financial outlook on 18 February 2026 at 13:00 Central European Time (07:00 US Eastern Time). The event will be live streamed and made available as a replay via the Company’s Investor Relations website.
Following the change in the ratio of American Depositary Shares (ADS) to ordinary shares from 1:1 to 1:30 that became effective on 9 December 2025, the Company received notice from Nasdaq on 23 December 2025 that the closing bid price of the Company’s ADSs exceeded USD 1.00 for at least ten consecutive business days and thus Polestar had regained compliance with Nasdaq’s Listing Rule 5450(a)(1).
Polestar strengthens its position in Luxembourg
In a challenging market environment, where the total premium BEV market has declined by 16%, Polestar has managed to keep its volumes stable. The Polestar 4 is the brand’s leading model and ranks as the second fastest-growing model in the D-SUV Premium segment.
In addition, Polestar recently reached an important milestone with the delivery of its 1,000th vehicle in Luxembourg, confirming the brand’s growing presence on Luxembourg roads.
The launch of Polestar 5 marks the next strategic step. The 100% electric GT fully embodies Polestar’s DNA in terms of distinctive design, performance and cutting-edge technology, positioning the brand in a new high-end segment.
Lies Eeckman, Regional Manager Benelux, says:
“In a declining market, Polestar has succeeded in keeping its volumes stable and ranks seventh in the premium EV segment alongside well-established brands. This is something we are proud of.”
“Looking ahead, we expect the BEV market to recover from 2026 onwards, as the long-term future of mobility is undeniably electric, also in Luxembourg."
End.
Note to editors
Sales network growth excludes China.
Quarterly Adjustments Statement
The retail sales volume we publish is estimated and subject to subsequent adjustments. This could result in differences from the retail sales volume reported on a quarterly basis and the cumulative figures reported later.
